Local communities have preferences and expectations regarding mangrove ecosystems that are typically underrepresented in valuation studies. Therefore, this study identifies how the local community of Mahahual (Mexico) perceives the ecosystem services provided by the mangrove forest and how these preferences differ between households. A survey was designed by one of the authors and local stakeholders building on previous knowledge and experts (local environmental research centre and non-governmental organisation Takata and its experts in biology and coastal conservation, ecotourism businesses’ owners, and the mayor of the village). The survey is used to cover a wide range of ecosystem services such as carbon sequestration, recreation and cultural activities as well as improved connectivity with local seagrass beds and coral reefs. Ecosystem services were specifically chosen by biologists and ecologists of the local NGO to perfectly reflect the local mangroves ecosystem. The small land area of the village, its low population and its rapid expansion offer a unique context, aiming at preserving the natural environment while keeping in mind that the main economy is based on tourism. While mangroves are greatly appreciated for the local protective services they provide such as coastal protection, local inhabitants also care about services that have a wider impact such as biodiversity and carbon sequestration. We find that the educational background of local inhabitants plays an important role in determining the importance of local ecosystem services and that information provision can help to counterbalance this effect. We also observe that preferences for specific ecosystem services differ based on how close residents live to the mangroves and to the coast, which accentuates the different needs and ideas of the households based on their local neighbourhood.
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